The article presents the municipal practice of implementing the social policy goals of the Russian Federation in the field of preservation of people, formation of healthy lifestyle, and popularization of physical culture and sport. The range of physical activity effects is quite wide. In addition to health promotion and body developing, physical activity is upbringing of moral and volitional qualities, fruitful leisure, and communication. Multifunctional nature of the influence of physical activity actualizes its significance in social policy and management practice. Special role in the development of physical culture belongs to the municipalities, where, according to the current legislation, a policy in the field of sport is realized, including local characteristics and citizens’ interests. The article presents the experience of the Vologda municipal regions of the Vologda Oblast in the implementing strategic national development goals of the Russian Federation. “Vologda region is the territory of sport” is a recognized brand of the Vologda region, confirming its leading positions in the regional ratings of the physical culture and sport development. The authors describe a number of municipal practices of the Vologda region which have shown their efficiency and can be recommended for use at the municipal level. A complex approach to the development of sports infrastructure through the participation in federal and regional programs, proactive citizens’ budgeting, grant support, and interactions with investors provides great possibilities. Measures, creating motivations for a healthy lifestyle through mass actions and mass media; experience in the developing of physical activity of the younger and older generations may be interesting both to executives and organizers of health and fitness activity
Keywords
social policy, healthy lifestyle, municipal government, physical culture and sport, mass sport activity, sports infrastructure