VolRC RAS scientific journal (online edition)
13.12.202412.2024с 01.01.2024
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Journal section "Management of research activity in the region"

TRENDS TO DEVELOP AND DIRECTIONS TO ENHANCE MARKETING ACTIVITY OF A RESEARCH INSTITUTE

Uskov V.S., Artamonova A.S.

3 (23), 2015

Uskov V.S., Artamonova A.S. TRENDS TO DEVELOP AND DIRECTIONS TO ENHANCE MARKETING ACTIVITY OF A RESEARCH INSTITUTE. Territorial development issues, 2015, no. 3 (23). URL: http://vtr.isert-ran.ru/article/1489?_lang=en

Abstract   |   Authors   |   References
The research in the market and the promotion of marketing activities of an enterprise are important directions to develop economy in the modern conditions. The rationally established marketing studies provide the organization with necessary commercial information, enhance competitiveness and strengthen market positions. The market analysis results in the reasonable directions to stimulate marketing activity that determine the market directions of an enterprise and form the proposals to satisfy the customers’ needs and make a profit. The article analyses the development of marketing activities of the institute and concludes that the analysis and planning of the scientific organization’s activity, aimed at improving the research quality to meet world-class standards and promoting the results of scientific work, should be decisive in shaping the strategy of marketing activities for the upcoming planning period

Keywords

marketing, scientific products, challenges and targets